Exploring the New Frontier of Digital in-Store Retail

A look at a few emerging trends in the convergence of digital + physical retail space.

The intersection of digital and retail is creating several new trends both globally and in Asia. Here’s a look at some of these emerging trends.

According to Gartner, context-aware technologies will affect $96 billion of annual consumer spending by 2015, with 15 percent of all payment card transactions being made on the back of contextual information.

Below are six key trends within the intersection of retail and digital that I see taking place both globally and in Asia.

1. Retail in Any Form
2. Foot Path Tracking
3. Personalized Retail
4. Digital Signage Growth
5. Socializing the Store
6. Touch and Play

By @andyradovic. Image via Shutterstock.

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